Project:
Master Thesis
Yrgo 2022
Master Thesis
Yrgo 2022
Role:
UI/UX
Prototyping
UI/UX
Prototyping
Tools:
Figma
Adobe PSD, AE
Figma
Adobe PSD, AE
Keywords:
Vibrant
Vibrant
SM2H Platform
Make an impact with your style. An app that makes it easy to find secondhand and rental clothes, helping the environment and people in need.
Stadsmissionen Secondhand in Gothenburg was having a hard time reaching a Gen Z market. So my task was to concept and visualise a digital platform to reach them where they were.
Based on research, user interviews and testing I worked with the client from the initial concept phase to wireframes and prototype. The results became an visual prototype that curated secondhand, rental, mending services in one, to promote sustainable consumption by providing users with easy access to secondhand and rental clothing options.
In doing so, the app has the potential to reduce the environmental impact of the fashion industry as it helps Stadsmissionen Secondhand reach a wider audience through a new digital platform.